From high above Old San Juan
Hi there! Almost 300 people are now subscribed to this newsletter. I want to thank you for being part of the almost 55% of subscribers who open this email every week. A million thanks, always.
LATEST NEWS
📱 Instagram wants your full episodes
Instagram head Adam Mosseri announced Features this week, a new feature that will allow horizontal videos of up to 90 minutes in the app, designed for podcasts, interviews, specials and more. The feature started as a test in Brazil and the United States. It will allow each video to have up to 8 reels connected to the full episode, all inside the app. Although they're working on deals with some creators right now, the company hasn't announced whether there will be ad revenue for creators.
Why it matters: This could solve the dilemma of how clips lead people to the full episode, but it would be on yet another platform and without monetization. We'll talk about the pros and cons this Friday on Qué Está Pasando en el Podcasting (in Spanish).
Are you planning to post your full episodes on Instagram too?
Iniciar Sesión o Suscribirme para participar
🏴☠️ The hosting company that lets people copy your podcast and cash in
An investigation by Podnews' James Cridland found this week that podcast hosting company Spreaker makes it easy to copy any podcast and create a duplicate, all with a free account. Cridland copied his own podcast and within minutes had a copy with artwork, metadata and descriptions that updates itself every hour. In the test he also tried to monetize it with ads and was approved. Spreaker keeps 41% of the ad revenue. Spreaker says its rules prohibit uploading copied content, but it still hadn't taken action on the copied podcasts after the investigation was published.
Why it matters: Anyone who follows a copy by mistake doesn't count in your analytics. Although almost all the copied podcasts are big and famous, I recommend you do a search for your podcast to make sure it doesn't show up twice. And if it does, report it.
💰beehiiv will let you sell ads on your podcast
The platform this newsletter comes to you from, beehiiv, announced this week its advertising tools for those who host their podcast there. The features are on all paid plans:
Dynamic ad insertion: all with one click
Dashboard to manage your own sponsors
Programmatic advertising with no minimum downloads
Of interest: If you treat your newsletter and podcast as a business, beehiiv is a great option.
📡10 Spanish-language podcasts in Spotify RADAR
Spotify presented its 2026 class of RADAR Creators, a program that helps emerging podcasters with marketing, editorial and promotional support. More than 250 creators have benefited from this program. This year's podcasts (all video) are:
Why it matters: If you want to understand what Spotify looks for when it comes to promoting podcasts, this is a good list to check out.
🇪🇸 A successful Podcast Days in Madrid
The seventh edition of Podcast Days, held on October 22 in Madrid, brought together more than 22 speakers in the big celebration of Spanish-language podcasting. According to organizer Rubén Galgo, it was one of the most difficult since 2018, since it had to happen without the support of some platforms that had backed it in the past. Our compi-podcaster David Roemer Gonzalez of Genuina Media joined two other speakers to talk about what Spanish-language podcasting needs to attract international brands.
AROUND THE INDUSTRY
Netflix hired former Apple Podcasts marketing head Steve Wilson as its head of podcasts. Besides spending 15 years at Apple, Wilson spent time at QCODE and Daylight Media
In partnership with Spotify, the PRODU awards announced their podcast finalists, with productions from Spain, Mexico, Colombia, Argentina and the United States. See the full list here.
In A Coruña, Spain, a podcast about Galician craftsmanship brought together more than 140 people to celebrate the launch of its third season, which premieres November 6. The premiere of Da Néboa Podcast brought together listeners, artisans, designers and students with conversations, coffee and culture.
Amazon Music launched exclusive video podcasts in Mexico with Historias Prohibidas and Cartas Forenses. Both podcasts are spin-offs.
Riverside launched Agents, four AI assistants that help you record, edit, pull clips and schedule posts. They're available on all plans.
CLASSIFIEDS
Reply to this email and let's talk
TIPS, TRICKS AND STRATEGIES
🗓️ Plan your year-end break now
In an interview with Eurowaves, the great Elsie Escobar of Captivate says podcasters are burning out faster than ever and invites us to plan our year-end breaks now and use that time to audit our podcasts:
Put it on the calendar: tell your audience when the last episode of the year will be and when you're coming back
Review the full year and define success: Elsie invites us to think about the episodes we made, how many there were, which ones the audience responded to, which ones we enjoyed and which ones not so much. If one month was hard, what can you plan two months ahead so it doesn't happen again next year?
Ask yourself what you don't want to learn again: write down the answer and see what you need to change so it doesn't happen again
Review your calls to action: at the beginning and end of the year, new listeners arrive, usually through past episodes.
We'll talk about and put some of these into practice on Qué Está Pasando en el Podcasting (in Spanish)
🧠 iVoox turns your episodes into rewards for your fans
The folks at iVoox announced a beta this week in their app for smart summaries, turning each episode into material that can be offered in the app's subscriptions:
An audio summary that's 20% of the episode, with an AI voice
Automatic chapters with summaries and timestamps
A PDF with key points
If you're on iVoox and have subscribers there, consider whether these features are good rewards for your listeners.
Did you like this edition?
Iniciar Sesión o Suscribirme para participar
